Ryanair Shines a Spotlight on the Jewel of Morocco’s Sahara: Dakhla Sparkles on the Global Tourism Map

ALDAR/

In a reflection of the growing international appeal of Moroccan tourist destinations, Irish airline Ryanair has promoted the city of Dakhla as one of the most stunning jewels of the Moroccan Sahara, and an ideal destination for lovers of nature, adventure, and relaxation.

Through its social media posts, the company highlighted the charm of this unique city located in the south of the Kingdom, which blends the breathtaking natural beauty of its Atlantic coastline with the serene expanse of its golden desert — a mesmerizing landscape that captivates visitors from the very first moment.

Dakhla, now considered one of the most prominent tourist destinations in southern Morocco, has succeeded in building an international reputation thanks to its natural assets and the diversity of its tourist activities, especially surfing and water sports. This has made it a magnet for marine sports enthusiasts from around the world.

This promotional campaign by Ryanair reflects growing confidence in Morocco as a global tourist destination — particularly in the southern provinces — where the tourism sector is experiencing significant growth, supported by major investments in infrastructure and air transport, as well as the efforts of the Moroccan National Tourist Office to promote the country’s rich and diverse tourism potential.

With the increasing number of direct air connections from European capitals to Dakhla, the city is expected to see a further rise in tourist arrivals in upcoming seasons, further cementing its position as one of the emerging stars on the international tourism map.

Dakhla, this serene jewel in the heart of the desert, is no longer just a local destination. It has become a symbol of security, beauty, and openness, thanks to a strategic vision that promotes sustainable tourism development and places Morocco — and its Sahara — at the center of the interests of major international airlines.