In Just Two Years, Moroccan Avocados Dominate European Tables, Surpassing Colombian, Israeli, and Spanish Competitors

ALDAR /Exclusive

In just under two years, Moroccan avocados have achieved a remarkable success in European markets, overtaking competitors from major countries such as Colombia, Israel, and Spain to claim the top spot in sales across the continent. This development marks a significant shift in the avocado farming industry both locally and internationally, reflecting Morocco’s ability to strongly compete in the global market.

According to official reports from “FreshPlaza,” Morocco’s avocado production for the 2024/2025 season is expected to reach approximately 90,000 tons. This figure represents a substantial increase in production compared to previous seasons and indicates that Morocco is on track to become one of the leading global exporters of this popular tropical fruit.

Moroccan avocados, known for their high quality and distinctive taste, are gaining increasing popularity in Europe, where consumers find that the Moroccan avocado excels over others in flavor and nutritional value. Traditional markets like Spain and Israel have dominated this sector, but Morocco has managed to compete with these countries through significant investments in improving farming techniques and expanding land areas dedicated to avocado production.

Moroccan avocado farming relies on modern irrigation and fertilization techniques, which help improve product quality and increase yields. The mild climate in certain regions of Morocco, such as Souss and Drâa-Tafilalet, also plays a crucial role in achieving high-quality production.

This remarkable progress opens up significant opportunities for Moroccan farmers and enhances the country’s position as a key avocado supplier in European markets. The expected increase in production will likely contribute to the national economy by boosting exports and creating new job opportunities in agriculture and trade.

At the same time, the Moroccan avocado market faces several challenges, such as the need to improve storage and transportation infrastructure to ensure that the fruit reaches European markets in the best possible condition. However, experts believe that the continued growth of this sector, fueled by investments and government support, will enhance Morocco’s competitiveness in global markets.

It seems that Moroccan avocados are on the right track to becoming major players in the global avocado market, with expectations for continued increases in production and exports. The coming years are sure to see this success continue, further strengthening Morocco’s ability to expand into new markets and achieve greater leadership in this vital sector.