DoubleTree by Hilton Debuts in Morocco with the Opening of DoubleTree by Hilton Ben Guerir Hotel & Residences

DoubleTree by Hilton Debuts in Morocco with the Opening of DoubleTree by Hilton Ben Guerir Hotel & Residences


Today, Hilton (NYSE: HLT) announced the opening of the much anticipated DoubleTree by Hilton Ben Guerir Hotel & Residences in Morocco.

Offering a unique blend of modern architecture and warm Moroccan hospitality, the property is ideally located near the city of Marrakech, one of the largest leisure destinations in Morocco. From standard and deluxe rooms to the one-bedroom apartments, each of the hotel’s 215 guest rooms are designed with style and functionality in mind for the ultimate comfort.
Guests can indulge in the rich and vibrant flavours of the Mediterranean at the onsite restaurant, VIRIDIS. The pool bar, EUTONY, invites guests to experience relaxation while sipping on a refreshing beverage or savouring a light snack in a serene surrounding. Guests can also make use of the DOUBLETREE MARKET, a restaurant that offers curated delights from gourmet snacks to unique souvenirs. The hotel also features an outdoor pool and a 24-hour state-of-the-art fitness centre.
Andreas Lackner, vice president, Operations, Africa and Indian Ocean, Hilton said: “We are thrilled to continue our growth in Africa with the opening of DoubleTree by Hilton Ben Guerir Hotel & Residences – joining six operating properties in Morocco. As tourism continues to grow significantly across the continent, this landmark opening demonstrates our commitment to the region and highlights the exciting opportunities we see for our continued expansion in Morocco, where we plan to more than double our presence in the coming years. We look forward to welcoming guests to this beautiful hotel.”

DoubleTree by Hilton Ben Guerir Hotel & Residences is well positioned and equipped to cater to business and conference needs, with five meeting rooms and a grand ballroom. The largest meeting room covers an area of 125-square-meters and is ideal for hosting large events.

Gary Steffen, global category head, Full-Service Brands, Hilton, said: “The debut of DoubleTree by Hilton in Morocco is a landmark moment, and a key part of the strategic growth of our full-service brands in Africa. DoubleTree by Hilton is the second fastest growing Hilton brand on the African continent, with 20 properties either operating or under development. We look forward to welcoming travellers to this outstanding hotel, where they’ll find the best of Moroccan hospitality paired with DoubleTree’s signature warm welcome.”

Ben Guerir aspires to be one of the leading academic destinations in the Kingdom and hosts the Mohammed VI Polytechnic University, which has more than 5,600 students. The university offers a diverse range of programs across various fields such as science and technology, health, humanities, social sciences, business, and management.

The hotel is located in the heart of the prestigious Mohamed VI Polytechnic University, in the King Mohammed VI Green City, and an hour’s drive from Marrakech. The Green City has been designed as an intellectual research hub, with a focus on sustainability and renewable energy. The hotel is surrounded by lush greenery, retail, and office spaces, making it a coveted address for business and leisure travellers alike. Located a few kilometres from downtown Ben Guerir and public transportation, the property also offers an airport shuttle service to Marrakesh Menara Airport and Casablanca Mohammed V International Airport for guests’ convenience.

DoubleTree by Hilton Ben Guerir Hotel & Residences is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 22 world-class hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check in, choose their room, and access their room using a Digital Key.

Hilton has been at the forefront of hospitality in Africa and the Indian Ocean for over six decades with more than 100 properties operating or under development in the region. DoubleTree by Hilton Hotel & Residences’ debut in Morocco joins Hilton’s growing portfolio of operating properties in the country including Conrad Rabat Arzana, Hilton Taghazout Bay Beach Resort & Spa, Hilton Tangier Al Houara Resort & Spa, Hilton Tanger City Center Hotel & Residences and Hilton Garden Inn Tanger City Center. Hilton plans to open nine additional properties in Morocco, including the debut of the luxury Waldorf Astoria brand with Waldorf Astoria Tanger expected to open in 2025.

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